In Commerce Is King, Blake Hendrix focuses on the basics of accounting and finance in honing the presentation skills of small businesspeople. The author?s goal is that the reader become a ?conversant generalist? when presenting his business fundamentals to venture capitalists, traditional banks, and ownership groups such as managers and stockholders. The various motivations of these diverse groups are discussed, with insights on how to target and push their very real ?hot buttons.? With this book as a guide, the small businessperson will be able to succeed in today's increasingly competitive m

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